“I know right now that this is the country you live in,” says a
seemingly omnipotent narrator as an image of the Queen flashes up on my
screen. “I know that it is a nice morning. I know that you’re on a Mac.”
I’m watching the first episode of Do Not Track – and it’s a
discombobulating experience. An online interactive documentary, the show
aims to reveal how you, yes you, are being followed online by a host of
companies. And it’s personal. Both the narrator’s identity and language
are determined by your location, deduced from your IP address, while
data gleaned by inviting you to log on to Facebook, take a survey or
enter the address of an oft-visited website reveal how trackers deduce
not only who you are and what you like, but use that information to
shape your online world.
“Each viewer is going to have a different experience as they watch
it,” explains the series’ creator and director Brett Gaylor. “Privacy is
a very complex issue and it can be abstract for people so we wanted to
explore ways that we could have that hit home – literally.”
read full article at The Guardian
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