Social media intelligence (SOCMINT) refers to the techniques and technologies that allow companies or governments to monitor social media networking sites (SNSs), such as #Facebook or #Twitter.
Intelligence and surveillance activities have transformed in recent years, in part due to the increased amount of data being generated about people, which has been enabled through new forms of data collection and processing. SOCMINT is a form of overt and covert surveillance increasingly used by governments and non-state actors.
The term 'social media intelligence’ is often used interchangeably with the term ‘open source intelligence’. However, there is a key difference between the two forms of intelligence collection. SOCMINT can be deployed on content that is private or public, while OSINT is about strictly publicly available content, such as articles, news sites, or blog posts, published in print and on the open internet and clearly intended and available for everyone to read and watch. SOCMINT requires more specific regulation, policies and safeguards that take into account the very unique and specific nature of social media: a privately-owned space (i.e. owned by private companies) where people share freely.
More here: https://privacyinternational.org/node/1481?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_recent_activity_details_all%3BUiPP7v7nQnC0FoOl5IuQGg%3D%3D