Thursday, March 10, 2016

ACLU Urges Feds To Adopt Privacy Rules For Broadband And Cable

A coalition of privacy groups including the American Civil Liberties Union, the Electronic Privacy Information Center, and New America's Open Technology Institute wrote to the Federal Communications Commission Monday calling on the telecom regulator to limit how broadband and cable providers use personal data about viewing and browsing habits.

"ISPs currently play a leading role in the complex ecosystem of online behavioral advertising and related forms of data-driven, targeted marketing," the groups warned. "These companies are showing an increased interest in monetizing the data they collect about their customers, and they are leveraging their position as gatekeepers to the Internet to harness this data in powerful and invasive ways."

Verizon has in place sophisticated ad-targeting and consumer-tracking technology for mobile users, and Comcast has said it would share cable set-top box analytics data with its NBCUniversal content division, the groups said. 

By Steven Melendez
read full article at FastCompany

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