Thursday, March 10, 2016

Verizon racks up $1.35M fine for violating consumer privacy

How much does your privacy cost? A cool $1.35 million, according to the Federal Communications Commission.

On Monday, the Federal Communications Commission said it had reached a deal with Verizon over the company's use of a technology that allowed marketers to track customers' web browsing so they could provide more targeted advertising. The so-called supercookies were hidden bits of code that couldn't be easily erased when consumers cleared their browsing history.

As part of the agreement, Verizon will pay the $1.35 million fine and shift from an opt-out policy to a more explicit opt-in policy for consumers. Now it will only share "supercookie" data with third parties if customers have decided to participate. The company will still be able to use the "supercookie" tracking information when customers connect to Verizon's corporate services to market its own services to its customers. 

by Marguerite Reardon
read full article at CNET

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