Days after Europe’s highest court said people could ask search engines to remove some links about themselves, Andy Donaldson started to receive phone calls.
Mr.
Donaldson’s British company, Hit Search, had previously created a
service for companies and individuals to monitor how and where they were
mentioned across the Internet. Now, the callers wanted to know how they
could take advantage of the court’s unexpected decision. And Hit Search
— like a growing number of European companies — suddenly saw the
potential to profit from Europe’s “right to be forgotten” ruling.
“It’s
a whole new business opportunity for us,” said Mr. Donaldson, a
director at the company. “People want to protect how they appear in
search results.” He said prices start at 50 pounds, or $85, a month to
monitor how often someone is mentioned online and request that links be
removed.
read full article at NewYorkTimes
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