Thursday, May 29, 2014

Google fined $1.32 million for breach of privacy: implications for your privacy compliance program

A recent European Union Court decision signals “the right to be forgotten” is gaining momentum. The Court fined Google 900,000 Euros (A$1.32 million) and ordered links to outdated newspaper articles be removed from search results on the basis the links were a breach of privacy. The decision has ramifications for search engines, online publishers and media outlets in the EU, as well as for Australian organisations with EU operations. In Australia, the decision highlights the tension between the right of individuals to protect the privacy of their personal information and the realities of privacy in the digital era.


DOES THE SAME RIGHT EXIST IN AUSTRALIA?

The short is answer is “no”.

The Australian Privacy Principles contained in the Privacy Act focus on the rights of individuals to access and correct personal information held by an Australian organisation or agency, and the requirements for personal information to be kept up-to-date during its lifecycle and then destroyed (or put beyond use) if it is no longer needed for a legitimate business purpose.

An individual does not, currently, have a right to request that the organisation delete personal information.

The recent Australian Law Reform Commission’s discussion paper on “serious invasions of privacy” recommends that such a right be introduced as a new APP. Submissions to the ALRC paper closed on 12 May 2014 and we await its recommendations.

Australian organisations conducting business in the EU should be aware they may be bound by EU data protection laws generally. As such, the privacy compliance programs of these organisations may now need to include measures to address this “right to be forgotten”.



full article at ACC http://www.lexology.com/library/detail.aspx?g=f61b3380-b67e-4908-b866-64297f02e623

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