Friday, May 30, 2014

Internet of Things crisis? Privacy issues could be barrier to smart-device take-up, says Ipsos Mori report

Over half (53 per cent) of the UK population do not realise that smart devices can collect data about their personal activities, and only seven per cent of them would be comfortable with advertisers accessing this data, according to research from Ipsos Mori.

The ‘TRUSTe Internet of Things Privacy Index - GB Edition’ study, conducted across 2,005 UK internet users aged between 16 and 75 years old on behalf of data management company TRUSTe, predicted that 26 billion connected devices will be in the market by 2020.

“Companies must be honest and up front with consumers about the scale and type of data that’s being collected and how they can control its potential uses. We look forward to bringing together experts from across the industry at the Internet of Things Privacy Summit this July in Silicon Valley, to start to address these needs and scope out the next generation of privacy solutions.”

read more at The Drum http://www.thedrum.com/news/2014/05/29/internet-things-crisis-privacy-issues-could-be-barrier-smart-device-take-says-ipsos



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