Thursday, May 29, 2014

Industry Reaction to FTC Data Brokers Report: Eh.

The statements from the Federal Trade Commission (FTC) surrounding the release of its long-awaited data broker industry reportData Brokers: A Call for Transparency and Accountabilityhave been relatively strident.

“We want to lift the veil of secrecy that shrouds the data broker industry’s practices,” FTC Chairwoman Edith Ramirez told journalists. If data broker profiles are based on inaccurate information or inappropriate classifications, or used for inappropriate purposes, the profiles have the ability to not only rob us of our good name,” wrote FTC Commissioner Julie Brill in a concurring statement accompanying the report, “but also to lead to lost economic opportunities, higher costs and other significant harm.”

Yet the industry response to the FTC’s call for legislation to address their numerous concerns has been mostly a shrug of the shoulders.

Commissioner Brill, in a further interview with the IAPP, wasn’t content to wait for the potential abuses to come to pass, however. While Acxiom and the DMA may say there are ethical best practices already in place, “we do highlight that there are more aggressive players out there,” she said, and she pointed to the FTC’s enforcement against Spokeo, a relatively large player that agreed to change its business practices.

Sam Pfeifle, IAPP Publications Director
full article at  https://www.privacyassociation.org/publications/industry_reaction_to_ftc_data_brokers_report_eh

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