The
repurposed red brick warehouse in Manhattan’s Chelsea neighborhood is a
bustling hub of modern industrial activity. Skilled young workers are
hunched over pristine machine tools and 3-D printers that churn out
prototype products.
This is the home of Quirky,
a start-up that now fields 4,000 new product ideas a week, picks three
winners and then takes over all aspects of production, from making
blueprints to marketing the goods through big-box retailers like Home
Depot and retail websites, including Amazon.
Most
of Quirky’s top-selling products have been inventive, stand-alone
devices — like a power strip that pivots so a plug never blocks an
adjacent socket, and a plastic stem that inserts into a lemon or lime
and becomes a push-button citrus spritzer.
read full article at The Wahington Post
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