Thursday, June 19, 2014

Amazon’s Fire Phone might be the biggest privacy invasion ever (it can always get bigger, no?)

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By storing all the photos you’ll ever take, along with GPS location data, ambient audio, and more metadata than you can shake a stick at in Amazon Web Services, Amazon will get unprecedented insight into who you are, what you own, where you go, what you do, who’s important in your life, what you like, and, probably, what you might be most likely to buy.

Babies in your pictures? Sell that dame diapers. Lots of old-school hot rods? See if you can sell Billy Bob some NASCAR shwag, or maybe beef jerky. Outdoorsy, are you, with your pictures of remote mountaintops and idyllic forest meadows? Clearly you need hiking boots and granola. Looking at a business card? Perhaps things she likes will be things you’ll like, too.



read full article at Venturebeat http://venturebeat.com/2014/06/19/amazon-fire-phone-might-be-the-biggest-privacy-invasion-ever-and-no-ones-noticed/

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