"When we published our data protection guidance for app developers
just before Christmas, I was shocked to see that half the people
surveyed about apps had decided not to download one due to privacy
concerns.
That figure is sure to be a concern for legitimate app developers,
who can ill-afford to be losing half of their target audience. But it’s a
concern too for data protection regulators: here’s an industry in its
formative years that is already raising privacy concerns.
The issue is an international one – many mobile apps are developed
abroad, and many sold to a domestic audience from abroad, and so it was
an ideal subject to address through the Global Privacy Enforcement
Network, of which ICO is a member.
Like last year, we’ll blog again in the autumn to update you on the results. In the meantime, guidance to help developers look after people’s information correctly remains a crucial read".
Steve Eckersley, Head of Enforcement, ICO, UK
read more at http://iconewsblog.wordpress.com/2014/05/29/international-study-looks-at-phone-app-privacy/
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