The federal government is scared.
It’s scared to let advertisers like me see too much information about
you. It’s scared for your privacy. It has, government officials say,
your best interests at heart.
Don’t believe it.
“Big data”
enables marketing companies to deliver more relevant advertising to
individuals. As CEO of one of the largest data-driven marketing
companies, I can provide some clarification about what marketing data
is, how it’s used, and the role it plays in commerce, competition, and
consumer choice.
First, here’s what marketing data is not.
The data that marketers use has nothing to do with NSA “spying.” And it
doesn’t run afoul of information that’s already regulated, like your
credit score.
Rather, it falls into three main “buckets” of
information: data from public sources, such as property records;
self-reported data (like information shared by consumers in surveys and
contest entries); and what I’ll call “inferred” data.
read full article at Washington Post http://www.washingtonpost.com/posteverything/wp/2014/06/17/forget-privacy-we-should-be-glad-that-advertisers-can-see-all-our-data/
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